Three prices that should not be confused

Spot price is the current wholesale quotation for pure gold, normally stated per troy ounce. The retail price of a bar or coin includes a premium covering production, distribution, insurance and the seller's margin. The buying price is the offer for a specific item when it is sold back. The retail and buying prices therefore do not match even when the gold market has not moved.

Converting the spot price to your item

One troy ounce equals 31.1035 grams. A dollar quotation must be converted into Czech crowns, divided by the ounce weight and adjusted for purity. Investment gold is commonly marked 999 or 999.9, while historic coins may have a lower purity. The pure-gold content matters more than gross weight alone.

See how much a gram of gold is worth for a worked example, or check our current indicative gold and silver buying prices.

What creates the premium

  • Item size. Production and packaging form a larger share of the per-gram price for small bars.
  • Maker and liquidity. A recognised refiner and clear markings make an item easier to trade.
  • Packaging and certificate. Matching, intact packaging can speed up verification but does not replace an authenticity check.
  • Availability. Strong retail demand can increase premiums even when the spot price is stable.

Bars and bullion coins are not always valued alike

A standard bar is primarily valued by gold content, authenticity and the current market price. Familiar bullion coins can also benefit from their liquidity. Historic coins are different: date, mintage, variety and condition may lift their value above the metal content. Never polish or clean a coin before valuation. See our coin buying service in Brno for details.

Does opened packaging matter?

Opened packaging does not remove the value of the gold, but it may reduce the commercial premium and require a longer inspection. We check weight, dimensions, markings and, where necessary, material composition.

What to bring for valuation

  • the bar or coin in its original packaging if available,
  • the certificate and purchase document if you have them,
  • other items from the same set or collection,
  • valid identification if you decide to sell.

Valuation is free and non-binding. Our gold buying page explains which forms of gold we buy and how the process works.